DOES FACEBOOK ADVERTISING
WORK?

1. 3 Billion Active Facebook Users
Facebook and its marketing team love this as a selling point but, in all reality, this is a huge downfall to Facebook Advertising. Advertising on Facebook does not mean your AD will be in front of the eyes of 3 Billion people. It’s actually a very minimal number. Yes, the more money that you spend on your Facebook AD, the more people will see it. However, ADs are typically scrolled past on social media as people don’t like to be sold and their main objective for getting on Facebook is for social reasons. As an advertiser, you’ve just turned someone away from your promotion rather than to it because they feel an “AD bombardment”

2. Audience Transparency
Facebook does a pretty good job on providing information to see how well your AD’s are doing. But, what does this information really mean? Often times when you advertise on Facebook, your numbers can look really high until you realize that the interactions with your post (likes, comments, messages to your Facebook page or even clicks on your website) are actually very small. Once again, Facebook loves for you to think that your AD’s are getting in front of more people than they actually are. They also count “scroll by’s” into your analytics. Just because the numbers may look nice doesn’t mean that the actual interest in your post is.

3. Drive Traffic to Your Website
Of course you want to drive more people to your company, that’s what advertising is all about. However, you need to remember that people are on Facebook to get a social break from the rest of the world. If a consumer wants to find a product or service, they’re going to do a Google search for it and not scroll Facebook hoping that it will show up on their timeline. That's why it's important to ensure that you hire the right marketing and web development company like ZZZippy so that when people are online searching for a product or service that you provide, your business shows up at the top of their chosen search engine.

4. Audience Targeting
If you own a company, it’s fair to say that you have a certain demographic that your business caters to. Maybe you’re a lingerie store and you want your Targeted Audience to be females between the ages of 21 and 25. Facebook makes this easy to input these demographics as your Targeted Audience. However, in doing so, you've just lost out on the possibility of males who would have otherwise potentially bought your product for their significant others. Once again, this is where putting your money into a great marketing and web development company is your best bet at success. Now you have reached 100% of the demographics that are searching for your products and services.

5. Targeting Related Searches
Advertising with Facebook is ineffective when it comes to Targeting Related Searches for two reasons. One, people become uncomfortable when they feel as if their devices are listening to what they say and to what they search. This is a major turnoff to consumers. Two, if the consumer has already searched for a product and chosen your competitor because they’re coming up on google searches and you’re not due to the fact that you’ve put your money into Facebook AD’s and not an SEO optimized website, you’ve already lost that customer and maybe even for good.

6. Do Your Advertising Yourself
As this can seem like it will benefit you now, cutting corners on certain aspects of advertising is a huge no no. Your advertising reflects on the kind of company that you are and, regardless if you think you are a designer guru, professionals are professionals for a reason. You may save a few dollars now by designing an AD yourself but this can lose you a lot of customers and in turn money in the long run.